hair. It allows you to choose your ideal heat
setting.
to a good iron. It allows for easier
around your head.
around, they heat up in seconds.
thanks to built-in converter. Perfect
for frequent travelers.
you set the straightener to heat up to.
operating temperature.
Ceramics Plates:
Among the major benefits of using ceramic
plates is the even heat distribution they
produce—protecting the hair from damage
caused by the hot spots and chipping of
conventional irons. They also generate
negative ions, which seal the hair cuticle,
reducing static and damage.
Tourmaline Plates:
Tourmaline is a semi-precious gem
that, when crushed and infused into
our ceramic plates, creates 600% more
negative ions. This means quicker and
superior, lasting results.
Negative Ion Technology:
Damaged, broken and staticky hair
features an abundance of positive ions.
These are neutralized by the negative
ions in our plates, restoring the hair’s
health and luster. It’s a proven
technology.
Floating Plates:
All of our irons use floating plates because
these guarantee a perfect contact with
your hair. Because the plates actually move
as you maneuver, you can create any style
—including curls and waves—without the
jagged lines left by conventional irons.
Far Infrared Heat:
This gentle yet powerful heat actually seals in
moisture as it works. More efficient, you get faster
results while maintaining the hair’s health and
integrity.
Titanium Plates:
These plates have excellent conductive
properties, distributing heat evenly over the
entire lengths of the plates with no hot spots,
resulting in great looking results that last longer.
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